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How successful is the bmw brand in 2021

Despite going through a tumultuous 2021, the BMW brand still reaps "sweet results" in many different markets, many of its models also receiving prestigious awards.

The Covid-19 pandemic has impacted many markets in the past year, in which the auto industry has been heavily impacted. Despite the difficulties, BMW still has the right to be proud of winning many product awards in 2021.

This success shows the strong spirit of rising up, not giving in to the storms of BMW - a famous car company from Germany with a history of more than 100 years.

Bumper international awards

BMW has had an impressive "closed" of 2021 with a series of titles at the What Car award? Award . This is an annual award organized by What Car? - A unit specializing in the automotive sector in the UK established for more than 40 years.

The BMW 5 Series 530e M Sport won the Luxury Car of the Year category , and it also won the 2017 Car of the Year award . The BMW 5 Series 530e M Sport won the award for its harmonious combination of luxurious design and impressive acceleration, reaching 100 km / h in less than 6 seconds.

In the luxury SUV category of the year , the X5 xDrive45e M Sport model was named. The trend of plug-in hybrid vehicles (PHEVs) is gradually becoming popular on BMW models, and the X5 is no exception when equipped with a gasoline engine combined with an electric motor, accompanied by a 24 kWh battery pack. This SUV is amazing when it can move in "silence" with a distance of more than 85 km.

Another BMW SUV that also won the award was the X3 M40i in the category of best family sports SUV . This model fully deserves the title thanks to spacious interior space in all seating positions, along with a luggage compartment with outstanding storage capacity.

Notably, the most anticipated title of Luxury Car of the Year also belongs to the BMW 3 Series 330e. Steve Huntingford, editor of What Car?, commented: “The latest generation 3 Series is What Car's favorite luxury car? The model 330e is the car that gives it all to the driver. Nearly 60 kilometers of all-electric mobility is more than enough for daily commutes, and it's also great on the freeway thanks to its nimble handling and fun ride."

As for the BMW X6, Huntingford is also full of praise. He thinks that without the BMW X6, the SUV Coupe segment is unlikely to appear on the market.

Not stopping there, the BMW brand also won many awards in the most purchased car categories (Best Buy) such as estate car with the best interior , luxury SUV for family, largest electric SUV... These titles are achieved by models such as the 5 Series Touring 520d SE, X7 xDrive40d M Sport or iX3 Premier Edition.

BMW 4 Series brother 1

Not only making a mark at What Car? Award 2021 , BMW also attracts the attention of users around the world with a series of electric car concepts and JOYTOPIA virtual universe at the IAA Mobility Exhibition 2021. BMW's motto introduced at the exhibition is Re:Think, Re:Duce, Re:Use and Re:Cycle.

The most noticeable concept car at this exhibition is the BMW i Vision Circular, a 4-seater electric car with BMW's distinctive Hofmeister lines. Towards an environmentally-friendly future, i Vision Circular does not have an exterior paint, instead the body uses gold-plated aluminum. The entire vehicle is reusable after the end of its life, including the battery pack.

Despite being a concept car, the i Vision Circular carries the ambitions that BMW wants to achieve in the future. That is to develop a comfortable and safe means of transportation but still have to ensure the "green" factor for long-term development with the environment.

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JOYTOPIA - BMW's virtual universe, brings people into a completely different world with vivid colors and modern sounds. Stepping into JOYTOPIA, the image of a virtual fox with the voice of Hollywood actor Christoph Waltz emits: "The future is what will happen and depends entirely on us to be interesting".

JOYTOPIA shows participants BMW's vision for a different future, where the old is thrown away and replaced with a combination of innovation, immersive experiences, digital ideas. The most notable highlight in this virtual universe is an exclusive digital live concert featuring the band Coldplay.

Outstanding in Vietnam market

Not only famous in the international arena, BMW also won many awards in the domestic market. In the low-rise luxury compact car segment, the BMW 3 Series won the 2021 car of the year award with a score of 81.29 points.

3 Series is one of the BMW models with the best sales in Vietnam. The success of the model comes from many factors, including a sporty yet luxurious design. "Paint" is the criterion that anyone buying a car must consider first.

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3 Series is sold genuine in Vietnam by Thaco Auto of the 7th generation, which is also the latest generation of this model. Exterior details such as the large grille or the 18-inch wheels on the 3 Series are highlights that make anyone on the road have to watch.

The sporty and luxurious style of this small sedan is also expressed by BMW inside the cockpit by combining Mesheffect aluminum with Vernasca leather. Behind the steering wheel is a 12.3-inch BMW Live Cockpit Professional digital speed display, while in the middle of the car is a 10.25-inch central entertainment screen.

The 2.0L engine block with TwinPower Turbo twin-scroll turbocharger technology on the BMW 3 Series offers impressive performance before other models in the same segment. The 320i Sport Line and 320i Sport Line Plus versions have a capacity of 184 horsepower and maximum torque of 300 Nm, while the 330i M Sport version is strong to 258 horsepower and maximum torque of 400 Nm. .

If the 3 Series represents a small luxury car with low ground clearance, the BMW X3 is a name not to be missed when it comes to small luxury cars with high ground clearance. BMW doesn't call the X-Series models SUVs, instead the SAV name. This shows that BMW wants to create a car that can excel from on-road to off-road.

Similar to the 3 Series, the X3 is sold with 3 versions: xDrive20i, Drive30i xLine and xDrive30i M Sport. The starting price of this model is only from VND 2,069 billion .

The power of the X3 comes from a 2.0L turbocharged I4 engine, producing 184 horsepower and maximum torque of 290 Nm on the xDrive20i version, the other two versions for 252 horsepower and torque. 350 Nm max. BMW X3 xDrive30i also adds Sport + driving mode, switching to this mode will help the response of the engine and transmission become more flexible and responsive every time the driver steps on the gas.

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Another BMW model that is named the most beautiful in the segment, the 4 Series, is also very interesting. BMW 4 Series is sold genuine in Vietnam with only 430i Convertible M Sport version.

The BMW 4 Series has a sporty style with details such as 18-inch wheels, M Sport brakes, modern Laser lighting system... The "giant" grille is the highlight of the design on the 4 Series, this is also This is the first genuine BMW model to own this detail.

The "heart" of the BMW 430i Convertible M Sport is a 2.0L I4 engine, this engine block is capable of producing 258 horsepower at 5,000-6,500 rpm and maximum torque of 400 Nm in the rpm range. rewind 1,550-4,400 rpm. Comes with an 8-speed automatic transmission with the ability to accelerate from 0-100 km / h in 6.2 seconds.

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